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Blog & resources

Practical guides, strategies and news from the Amazon world: what we learn every day on the channels of the brands we manage, in writing.

Selling on Amazon Europe: the guide for Italian companies

One account opens Amazon's European marketplaces, but between VAT, logistics and localization the order of moves makes the difference. An operational guide for Italian companies getting started.

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Strategy

June 25, 20264 min read

How to spy on your Amazon competitors and grow your sales

Prices, keywords, reviews, ad campaigns: on Amazon your competitors' moves are visible to anyone who knows where to look. A weekly playbook to watch them methodically and turn every signal into a concrete action.

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Reviews

June 21, 20265 min read

Managing reviews in Amazon Seller Central: the hands-on guide

Reviews decide who sells and who stays invisible. Here is where to manage them inside Seller Central, how to respond to negative ones without risking your account, and which official tools generate new ones.

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Strategy

May 4, 20264 min read

How to grow your Amazon sales: the complete guide to the growth levers

Visibility on Amazon is never a given: you earn it by working four levers at once. SEO, visual content, advertising and account management: the guide to turning your catalog into a channel that grows.

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Strategy

April 30, 20264 min read

Amazon consulting for companies: a guide to scaling your business

Managing Amazon in-house looks like a saving, until margins and visibility stall. What a specialized consultancy actually covers, and the signs it's time to bring in support.

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Logistics

April 26, 20264 min read

How Amazon FBA works: a guide for sellers

With FBA you hand storage, shipping and returns over to Amazon, and your products earn the Prime badge. How the service works, what it costs and where the margin-eating mistakes hide.

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Strategy

April 22, 20265 min read

How to launch a new product on Amazon successfully

The first weeks decide a product's fate on Amazon. Market analysis, a complete listing, first reviews, advertising and stock planning: a method to give your launch the right initial push.

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SEO & content

April 18, 20265 min read

Amazon catalog optimization: a practical guide to selling more

Sales on Amazon don't depend on individual listings alone: variant structure, attributes, duplicate cleanup and clear priorities matter just as much. A guide to optimizing your catalog as a system.

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Strategy

April 14, 20265 min read

10 common Amazon seller mistakes that destroy your sales

The problem is almost never the product: it is how the account is run. Here are the 10 mistakes we see most often in Amazon accounts, and how to fix each one.

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Strategy

April 14, 20264 min read

Amazon competitor analysis: the complete guide to outperforming your rivals

Product quality and fair pricing aren't enough if you don't know who shares the digital shelf with you. The complete framework for analyzing Amazon competitors and turning their data into a growth strategy.

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Brand protection

April 14, 20265 min read

How to win the Amazon Buy Box: a guide for sellers

Most purchases on Amazon go through the "Add to Cart" button. Understanding how the algorithm awards the Buy Box, and how to defend it, decides how much you actually sell.

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Reviews

April 2, 20264 min read

How to manage Amazon reviews to grow your sales

Reviews are not a thermometer to watch: they are a growth lever. How to raise their volume without breaking the rules, and how to turn customer feedback into better products, content and positioning.

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Europe

March 30, 20264 min read

How to expand your Amazon business from Italy across Europe

The Italian market is a fraction of Amazon's European demand. But expanding at the wrong time, or in the wrong order, gets expensive: here is how to plan the journey starting from what already works.

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SEO & content

March 25, 20265 min read

How to optimize your Amazon product listings to sell more

Your product listing is your brand's silent salesperson: it has to get found and convince in seconds. How to optimize title, bullets, images, A+ content and backend keywords, element by element.

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Brand protection

March 21, 20265 min read

Brand protection on Amazon: how to defend your trademark

The more your brand grows on Amazon, the more it attracts counterfeiters and unauthorized resellers. The tools and the method to build a defense that holds, from Brand Registry to Transparency.

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Logistics

March 17, 20263 min read

Amazon FBA vs FBM: how to choose the right model for your business

Choosing between Amazon's logistics and shipping in-house affects margins, conversion and ranking. The criteria for deciding, and why for many catalogs the right answer is a mix of both models.

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Brand protection

March 17, 20265 min read

Amazon Brand Registry: the complete guide to the benefits

Brand Registry is the dividing line between selling products and building a brand on Amazon. The requirements, the tools it unlocks and how to use them to protect your trademark and sell more.

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Brand protection

March 17, 20265 min read

How to avoid an Amazon Seller account suspension

A suspended account means zero sales and stock locked in FBA from one day to the next. The most common causes of suspension and the operating routine that keeps your account out of danger.

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Reviews

January 14, 20262 min read

Amazon Voice of the Customer dashboard: the 5 metrics to watch

Returns, star rating, customer experience health: the Voice of the Customer dashboard gathers the signals that precede sales drops. The 5 metrics to check and how to turn them into decisions.

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Strategy

December 23, 20252 min read

How to use Amazon Virtual Bundles to grow your sales

Amazon has brought Virtual Bundles to Europe: combined offers shoppers can buy in one click, with nothing to assemble in the warehouse. Here is how to turn them into a sales lever.

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Strategy

December 10, 20253 min read

Selling well on Amazon: the strategies that actually work and the mistakes to avoid

Amazon is the most competitive marketplace in the world, and every mistake has a price. The five strategies that actually work, and the list of mistakes we see repeated most often.

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Strategy

November 25, 20253 min read

Why your brand isn't growing on Amazon (and what your competitors do that you don't)

If it feels like you're leaving money on the table on Amazon, you probably are. The problem is rarely the product: it's the approach. A diagnosis of the four levers that separate growing brands from stalled ones.

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