Novazon

Services

Amazon Advertising that sells, not impressions

We run Sponsored Products, Brands and Display as an investment, not a cost: every campaign answers to ROAS and TACoS, not to impressions. Every euro you spend is tracked in a report you can read without a translation.

The knot to untie

You pay for ads without knowing what pays back

Most accounts spend on campaigns every month without knowing how much of that spend actually turns into revenue. Automated bids and keywords that drain margin leave you with plenty of clicks and few sales that matter.

What it includes

Full-funnel strategy

We build a structure of Sponsored Products, Brands and Display campaigns that covers the full funnel, from product discovery to repeat purchase.

ROAS and TACoS

We act every week on bids, keywords and budget to keep ROAS and TACoS inside the targets we agree with you.

Reporting on every euro

You get a report that shows where every euro went and what it returned, with no inflated metrics covering the gaps.

Search Query Performance

With our reporting we read the Search Query Performance to see which searches you actually win and where to move the budget.

The proof

5.34

average ROAS on managed campaigns

On Aurora Biofarma we held an average ROAS of 5.34 with a TACoS around 3%, working on real sales and not on impressions.

See the case

How we work

Diagnosis

We start from your data: spend history, keywords and margin analyzed with our market intelligence before we touch a single bid.

Structure

We reorganize campaigns by goal and margin, separating brand defense, prospecting for new customers and the highest-potential products.

Acceleration

We optimize week after week on ROAS and TACoS, moving budget where it performs and cutting what erodes margin.

Where we've already done it

Not promises: projects with public numbers. Here's where this discipline moved the results.

FAQ

What is a good ROAS on Amazon Advertising?

It depends on category and margin, there's no single number that works for everyone. On Aurora Biofarma, for instance, we held an average ROAS of 5.34 with TACoS around 3%. We aim for the ROAS that's sustainable for your margin, not the highest one on paper.

What is the difference between ROAS and TACoS?

ROAS measures how much each euro you invest returns on the sales generated by campaigns alone. TACoS compares ad spend to total revenue, organic included, and tells you whether you're really growing or just buying sales. We manage both, because either one on its own is misleading.

How much budget do I need to start with Amazon Advertising?

There's no one-size minimum: what matters is how many ASINs you have, the competition on your keywords and your margin. We start from your numbers with our market intelligence and size the budget to the goals, not to a standard package.

Should I run Amazon advertising in-house or with an agency?

Done well, it needs daily reading of the data, not a set-and-forget you leave on autopilot. We're Amazon Ads Verified and we work with the same strategists who handle content and brand protection, so campaigns push on listings already built to convert. And you get transparent reporting on every euro, not promises.

The other disciplines

Each service works on its own, but gives its best inside the sequence. The other four:

Find out how much your brand can grow on Amazon

Free channel analysis: catalog, prices, resellers and sales potential. Numbers, not opinions.

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