Sports supplements · Functional snacks

From a social-first brand to a structured Amazon channel, in six months

Spartan Health had a loyal community and a healthy online store, but only half a presence on Amazon: a few products live, test-size stock, thin listings. In six months we turned that foothold into a channel with a full catalogue, a consistent identity and advertising you can measure.

Spartan Health is an Italian brand of sports supplements and functional snacks, born from the Fisico da Spartano project and grown through its own online store and social campaigns.

+160% revenue in 6 months

Sector: Sports supplements · Functional snacks
Marketplace: Amazon.it
Period: March → August 2026
Disciplines activated: 5 disciplines
Key result: +160% revenue in 6 months

The project in numbers

Catalogue completed, listings and creatives rebuilt, advertising set up from scratch: revenue up 160% on the previous six months and twice as many products selling.

+160%

Amazon revenue (half-year on half-year)

+242%

Sessions on product pages

From 9 to 18

Products selling every month

How we got there

Starting point

The Seller account had existed since 2024, but the first sales only arrived in late 2025, driven by social traffic to a single product. The rest of the catalogue was half uploaded or missing, and nobody was looking after the channel day to day.

One product generated 77% of revenue from search
Nine products with sales, the rest stalled or never uploaded
Test-size FBA stock of 50-100 units: patchy one-day delivery and recurring stock-outs
The most viewed bar in the catalogue converted below 2%
One product with 12,000 impressions and a single purchase in six weeks
Advertising only just switched on and unstructured, with ACoS close to 40%

Goal

Make Amazon a sales channel in its own right, not an echo of social traffic
Bring the whole catalogue online: 13 product families with their variations
Give the listings the same visual identity the brand has on social media
Build advertising you can measure, telling organic sales apart from ad-driven ones
Grow while keeping the margin of every product under control

What we did

Analysis and priorities

Margins worked out product by product across fees, logistics and VAT, an audit of six weeks of search and conversion data, and a catalogue map with launch priorities. Then a six-month roadmap shared with the brand, with weekly calls for the first two.

Catalogue and SEO

Keyword research and category review analysis for every product, then titles, bullets and search terms rewritten within the rules on supplement claims. New products went live already optimised, including a co-branded bar launched from scratch in three flavours.

Creatives, A+ and Brand Store

Main image, infographics on ingredients, usage and comparison, A+ content and Brand Story for the key products. A five-section Brand Store sorts the catalogue by goal: performance, supplements, bars and snacks, sleep and recovery.

Advertising and promotions

Sponsored Products on category searches plus brand defence campaigns, with budget moved every week towards what converts. Made in Italy Days and Prime Day prepared a month ahead, FBA stock included.

From the project

The Brand Store: five sections sorted by goal
Ingredients infographic for the gallery
The comparison with the alternatives, at a glance
Same design system, a dedicated palette for each line
How to use it and how long a pack lasts
The Brand Story that opens every listing
A module from the A+ content

Impact

Revenue for March-August 2026 up 160% on the previous six months, with the monthly average more than doubled
Sessions on product pages up 242% and units sold up 173%
From 9 to 18 products selling every month, 7 of them launched from scratch
The brand's thermogenic goes from 15 to 674 units sold and becomes the second product in the catalogue
The long-standing best seller grows 96% and no longer carries the channel alone: today it is about a third of revenue
ACoS down from 40% in February to 21% in June, with an average ROAS of 3.5 over the six months
Mid-project rating from the brand: 8.5 out of 10

Revenue month by month

Before
With Novazon

Monthly revenue on Amazon.it, September 2025 → August 2026, relative to the peak month. Monthly average over the six months with Novazon: 2.6 times that of the previous six months.

Sessions on product pages, month by month

Before
With Novazon

Monthly sessions on product pages, September 2025 → August 2026, relative to the peak month. Over the six months with Novazon: 3.4 times those of the previous six months.

ACoS, February to June