From reseller chaos to full brand control

Ninety listings published by unauthorized resellers, no Seller Central, no selective distribution agreement: the brand existed on Amazon, but nobody governed it.

• Duplicate, uncoordinated pages scattering demand and confusing customers
• Unofficial or foreign EANs, wrong brand attribution, missing variant families
• Blurry photos, incomplete or misleading copy, no bullets and no A+ content
• Below-list prices and internal competition between resellers, margin eroded
• Sales history and thousands of accumulated reviews out of the brand's reach
• Buy Box often unavailable and dozens of FBM resellers attached to the listings

1. 1Open the direct Amazon.it channel and generate incremental revenue
2. 2Unify communication and visual identity across every page
3. 3Protect the trademark and hand page control back to Aurora
4. 4Clean the catalog of offers with unofficial EANs and misleading content
5. 5Stabilize prices according to list price and brand guidelines

• €987,295 in revenue in the first 9 months and over one million in 2025, with sales starting February 28
• 5.34 average ROAS and TACoS around 3%, with a strong share of organic orders
• 25-30% average conversion rate on the rebuilt listings
• Buy Box in Aurora Biofarma's hands, with Prime shipping
• Transparency active on the new offers and non-compliant pages removed
• Subscribe & Save active to retain recurring customers