Supplements & vitamins

From no presence to an official channel, with the brand protected

HealthAid Italia wasn't selling on Amazon.it, but thousands of unauthorized resellers were, causing economic and reputational damage. We opened the official channel and took back control of the brand.

HealthAid Italia is the exclusive Italian distributor of HealthAid, the British supplements and wellness brand.

From zero to official channel

Sector: Supplements & vitamins
Marketplace: Amazon.it
Period: 2022 → today
Disciplines activated: 4 disciplines
Key result: From zero to official channel

The project in numbers

HealthAid wasn't on Amazon.it but thousands of resellers were: official channel from scratch, Brand Representative status and 360° protection.

Thousands

Unauthorized resellers removed

From 0

To an official channel on Amazon.it

360°

Brand and price protection

How we got there

Starting point

The paradox: HealthAid Italia wasn't selling on Amazon.it, but its products were. Tens of thousands of offers from unauthorized sellers, with no control over prices, content or quality.

No official brand presence on the marketplace
Unauthorized sellers by the thousands, with counterfeit risk
Prices in disarray and wild competition on the same listings
Altered images and content, misleading brand communication
A high-ticket price list versus the competition, hard to sustain in a race to the bottom

Goal

Open the official Seller Central and upload the catalog
Report unauthorized sellers and protect the trademark
Grow brand awareness and visibility in Italy

What we did

Analysis and channel opening

Market research to identify the highest-margin products, Seller Central setup and configuration, catalog uploaded by linking to the listings already on Amazon.it.

Brand Representative

Work with the UK Brand Registry department until HealthAid Italia was assigned the Brand Representative and rights-owner role: from there, systematic removal of unauthorized sellers, Amazon Vendor included.

Design and exclusive listings

Brand identity and competitor analysis, product graphics, A+ content and Brand Store on the best sellers. With sales exclusivity, full power to update images and copy, with SEO and keyword research.

Advertising and enforcement

Defensive campaigns on Sponsored Products, Brands and Display to shield the products from competitors, discovery campaigns on relevant keywords, continuous A/B tests and account health monitoring.

Impact

Official channel opened from scratch, with a new B2C and B2B sales flow
Brand Representative role obtained for the Amazon.it market
Thousands of unauthorized sellers removed from the listings
Price control re-established on the marketplace
360° brand protection, from content to counterfeits

The disciplines we put to work

One team, fully integrated. For this project we activated:

Research & strategy Brand protection Amazon Design Advertising

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