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Supplements · Health & wellness

From Vendor to Seller, with the brand back in control

Nutralabs sold on Amazon only through a wholesaler, in Vendor, with ten listings and no control of the brand. We moved everything to Seller Central, with brand-owned EANs and listings back in the brand's hands.

Nutralabs is an Italian company specialized in uro-gynecology supplements and wellness products for men and women.

Nutralabs · From Vendor to Seller, with the brand back in control
+161% revenue
Sector
Supplements · Health & wellness
Marketplace
Amazon.it
Period
August 2023 → January 2025
Disciplines activated
5 disciplines
Key result
+161% revenue

The project in numbers

Vendor-to-Seller move with brand-owned EANs and resellers removed: revenue up 161% and subscriptions soaring.

+161%

Amazon revenue (year over year)

+725%

Subscribe & Save subscribers

8-10%

Ad spend as a share of revenue

How we got there

Starting point

The brand sold on Amazon only by proxy: a channel 100% in Vendor run by a wholesaler, ten base listings and no owned account. Even the Brand Registry and the EANs belonged to the distributor.

  • No direct sales: Amazon Retail supplied by a wholesaler
  • Ten base-pack SKUs, a frozen catalog and margins decided by others
  • Brand Registry registered through the wholesaler's Vendor account
  • EAN codes owned by the distributor, unusable by the brand
  • Wrong catalog attributes and unauthorized sellers on the listings

Goal

  1. Close the Vendor channel and launch an owned Seller Central
  2. Expand the catalog of products available on Amazon
  3. Move logistics to FBA for fast delivery and higher conversion
  4. Regain control of the brand and of the end-customer relationship

What we did

Analysis and setup

Market and competitor research to find the most profitable products, Seller Central setup and trademark transfer to a new Brand Registry owned by Nutralabs. Logistics moved to FBA: fast shipping, shorter waits and higher conversion.

Owned EANs, history saved

GS1 registration for brand-owned EAN codes and update on the existing ASINs: listings, sales history, reviews and ranking all stayed with the brand.

Design and content

Dedicated Brand Store, A+ content, Brand Story and graphics built on the brand guidelines; new variant families and corrected attributes across the catalog.

Advertising and enforcement

Automatic and manual discovery campaigns on targeted keywords, continuous reporting of unauthorized sellers, A/B tests on the listings and account health always under control.

From the project

  • NutraLabs Brand Store cover, Nutraceutics and Wellness
    The Brand Store cover
  • The NutraLabs Brand Store home page with the product lines
    The home page, with shop-by-line navigation
  • Brand Store product banners: Naturaflora plus, Micotrosolo and ProMase
    The product banners designed for the store

Impact

  • +161% annual revenue on Amazon, with advertising at 8-10% of revenue
  • +725% Subscribe & Save subscribers and +1,413% subscription revenue
  • EANs updated while keeping the same ASINs, with history and accumulated reviews
  • All unauthorized resellers removed from the listings
  • A new brand-owned B2C and B2B sales channel

The disciplines we put to work

One team, fully integrated. For this project we activated:

Research & strategyBrand protectionAmazon DesignSEOAdvertising

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