Supplements · Cholesterol
Colestim, Naturalsprint's fermented red rice supplement, was in the catalog but undervalued and out of stock when we stepped in, with little visibility in a growing market. We worked on SEO and advertising to capture the demand.
Naturalsprint is an Italian company that makes and sells dietary supplements.
Keyword research, listing and focused Sponsored ads on Colestim: sessions up 1,200% and a 14.26% conversion rate.
+1,200%
Sessions per month
14.26%
Conversion rate
+76%
Units sold (month over month)
Market analysis revealed a fast-growing niche: fermented red rice for cholesterol control. Naturalsprint already had the right product in its catalog, Colestim, but it had never been valued: when we arrived it was even out of stock.
Competitor analysis
Systematic reading of competitor reviews and FAQs to map strengths, weaknesses and differentiation angles, down to a unique positioning for Colestim.
The listing, rewritten
Keyword research with Helium 10 and Brand Analytics, a leaner title enriched with the main searches, bullets reorganized around benefits and a new FAQ section built on real user questions.
Surgical advertising
Manual Sponsored Products campaigns on exact and phrase match, with fixed low bids: maximum return from relevant search terms, without inflating the budget.
One team, fully integrated. For this project we activated:
Free channel analysis: catalog, prices, resellers and sales potential. Numbers, not opinions.
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