For many companies Amazon has become the channel that decides growth, and often the largest one by revenue. Managing it in-house looks like the economical choice, until the symptoms pile up: shrinking margins, flat visibility, campaigns that spend without converting, the feeling of chasing the platform instead of steering it. A serious Amazon consultancy is not the delegation of a few operational tasks: it is a roadmap covering account, content, advertising and logistics, with clear accountability on the numbers.
Here is what a well-run consultancy should cover, and how to tell whether the timing is right for your company.
It starts with an audit, not with promises
Every serious project begins with a diagnosis. Before touching campaigns or content, a competent consultant reviews the health of the account: order defect rate, shipping performance, policy compliance, catalog structure, quality of the product pages. Three areas deserve immediate attention:
- Compliance: policy violations are paid for with sudden suspensions, and preventing them costs far less than fixing them
- Inventory: stockouts sink organic rankings, and rebuilding them takes weeks
- Brand protection: Brand Registry active, listings under control and unauthorized resellers dealt with before they damage prices and reputation
Protection is often the underestimated one: for HealthAid Italia it meant removing thousands of unauthorized resellers and regaining control of the channel.
Amazon SEO: being found by people ready to buy
Amazon's algorithm rewards products that convert, but to convert you first have to show up. Keyword research on Amazon does not look at generic volumes: it looks at purchase intent, specific terms and the real vocabulary customers use. From there you rewrite titles, bullet points and backend keywords. The work does not end at publication: Search Query Performance data shows where your product appears, where it loses clicks and where competitors overtake it. At Novazon we read it with our in-house reporting and turn it into precise, measurable fixes.
Content that converts
When a customer lands on your product page, you have a few seconds. Main images that stand out in the results grid, galleries that answer objections, A+ content and Brand Story that tell the brand, a Brand Store that gathers the catalog: every asset has a precise job on the path to purchase. Amazon design is not decoration: images and videos built around real customer questions lift conversion and reduce returns.
Advertising: from burned budget to measured ROAS
Sponsored campaigns run on gut feeling are the fastest way to burn budget. Professional management starts from objectives and structures campaigns accordingly: acquiring new customers on category keywords, defending branded keywords from competitors bidding on them, maximizing return on best sellers. Then it optimizes daily: bids, negative keywords, budget allocation toward the highest returns. Results are measured in ACOS and ROAS, not impressions. For Aurora Biofarma this approach produced €987,295 in sales over 9 months, with a 5.34 ROAS.
Logistics and inventory: the hidden side of growth
On Amazon, logistics is a positioning lever, not just a cost line. A complete consultancy helps you choose the FBA and FBM mix product by product, calculate the break-even point of each SKU and plan restocks on historical data and sales forecasts. The goal is twofold: avoiding the stockouts that wipe out rankings and avoiding the idle inventory that generates useless storage fees.
When getting support makes sense (and when it does not)
If you are taking your first steps with a minimal catalog and no budget, a structured consultancy is probably premature: validate the product first. Things change when the channel already generates revenue but has stalled, when the internal team has no time to keep up with policy updates and new advertising features, or when you are preparing a jump in complexity such as European expansion. In those cases doing it yourself has a concrete opportunity cost: every month of trial and error is margin lost. The value of a partner lies in accumulated experience: the hundreds of brands we have worked with taught us where the mistakes hide and which levers actually move the numbers, category by category.
If you want to understand where your account is losing ground and which fixes would have the fastest impact, let's talk: we analyze the situation and propose a roadmap with clear priorities.